Inform and Connect with Shoppers, Storewide, with Digital Signage in Your Grocery Stores.
Digital signage in grocery stores allows you to engage shoppers, promote weekly specials, highlight safety measures, display alerts and store hours, etc.,
Using Digital Signage in Grocery Stores to Display Your Messages
Digital signage displays seem to be popping up all over, creating seamless experiences in stores, by gas pumps, in hotels, airports, and more. It leverages captivating, scalable technology to boost sales and improve the customer experience. From digital end caps and menu boards to storefront screens and deli department displays, digital signage for grocery stores and supermarkets is a great way to enhance the in-store shopping experience.
Digital signage displays help supermarkets, grocery stores and other food retailers promote high-margin products, display weekly promotions, and boost impulse purchases to increase revenue. Coffman Media’s digital signage allows you to easily update screens across various in-store departments and locations to connect with your shoppers. It also helps engage employees, promote brands, and much more. The possibilities are endless with digital signage.
How Digital Signage Can Be Used in Grocery Stores To Engage Shoppers
Here are some ways to use digital signage in a grocery store:
Most people go grocery shopping without a grocery list or knowing what to prepare. Here’s your chance to add some inspiration by sharing delicious recipes throughout the store. Use specialized content features such as scheduling and custom triggers to switch to different recipes at set times and on different days of the week. Try adding dinner ideas that are quick and easy to make. You can also let customers know where to find the ingredients by adding aisle numbers to the display.
Shoppers today are more concerned with sustainability, wellness, and food origins, then they were in the past. Consider using social media to build trust in food quality, freshness, and safety. Show product details such as ingredients, whether it is vegan, high in cholesterol, sodium-free, how many calories it contains, and more important information. Digital signage gives you the opportunity to deploy user-generated content right in your supermarket. You can use approval features to ensure shoppers of brand safety.
Supermarket digital signage makes it easy to share alerts, stock updates, and new promotions from different locations. This advanced way of digital advertising allows you to update and manage content instantly and remotely. Get the word out to your customers about instant savings, special deals, and great promotions that are about to expire. Shoppers will appreciate the savings and enjoy their experience at your store.
Take advantage of the many features offered with digital signage. Use digital screens for wayfinding, directing shoppers to the areas where high-margin products are displayed. Then, when the customers reach the aisle, use social posts, videos, and more to keep shoppers engaged while browsing through the aisle.
One of the biggest complaints shoppers have is waiting too long to checkout. They want to know why there aren’t more checkouts open. Give them something interesting and educational to watch through a digital signage grocery store display, while waiting in line and their perceived wait time will be reduced. This poses an opportunity to provide customers with some valuable store information, such as hours of operation, and certain days that your store will be closed for holidays, cleaning, or remodeling. You can also display reminders to sign up or renew loyalty cards and to save their receipt for returns. You can also thank customers for shopping at your store and invite them back.
When you partner with Coffman Media, we handle everything from your video wall system design and site surveys to installation and support. With over 60 years combined experience, you can relax, secure in the knowledge that we will design and implement your digital signage project sucessfully.
Get In Touch for a Discovery Call
Give us a call or reach out to us via our contact form, and our team will get in touch with you for a discovery call or demo. This initial call helps us learn about your vision or goals for your new digital signage and answer any questions you might have.
After our discovery call, our team will start designing a custom digital signage program that incorporates your existing branding, addresses your vision from your initial call and outlines all the equipment needed to reach your goals - so there are no surprises when it comes to installation.
Our team will come out to the site, take measurements and review the technology, power, and data needed to create a successful display. This may include calling in contractors to create the space or environment needed within your building, even pouring concrete to support any infrastructure. If necessary, we will also secure any required sign permits from the local government.
Installation & Program Rollout
Once we have completed the technology design and the site survey, we will schedule your installation. After the digital signage and software infrastructure is in place, we conduct rigorous system testing and schedule training for your staff. Then all that's left is to introduce your customers to your stunning new digital signage!
We Offer Full Support, Training and Management Packages
When we say we cover everything, we really mean it! When you partner with Coffman Media, you not only get professional digital signage design and installation, you also have access to comprehensive support, training, and technology life cycle management.
Extensive Training and Product Support
Got a question about how to upload a photo to your software or you just dont have the time to teach your new employee how to update your signage systems? Our team offers thorough support & training packages that help you or your staff learn more about your digital signage program and the technology we used in your rollout. This program also teaches you how you can use digital signage hardware, software, and custom design to motivate and engage your audience. This training can benefit both new and existing clients. Get a free demo now!
Tech Life Cycle Management
That warranty runs out in a month…That TV technology won't be supported after next year… That software needs an update. Sound annoyingly familiar? Put an end to having to constantly worry about updating your tech, and take the pressure off your team with our tech life management cycle program. This program is not only a huge time saver, it helps bridge the gap between current technologies and any future plans for new equipment since Coffman Media will manage all your technology and warranty lifecycles.
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Let Us Know How We Can Help With Your Digital Signage Project
We are seeing digital signage in grocery stores everywhere. If you run a grocery store, contact us today to discuss your digital signage options.
Other Digital Signage Use Cases That We Support
Check out some of the many ways Digital Signage can solve a variety of business problems.
If you are ready to schedule a discovery call, book a demo, or just want to know more about one of our products, our Coffman Media team is always ready to help connect you to the perfect digital signage solution.
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Amplify Brand Awareness with Digital Signage Video Walls
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