Industry Insights

Get More Customers In Your Store With Portable Outdoor Digital Signage

October 24, 2022
4 minute read
Industry Insights

Guest Post:  Daniel Waldron, Armagard.

Portable outdoor digital signage is an easy to use, versatile solution you can use to get more customers into your store.

You can easily and safely position mobile outdoor digital displays in the direct line of sight of customers for effective, attention-grabbing advertising that will increase footfall.

Here’s how…

Outdoor portable digital signage is a customer stopper advertising solution on wheels.

Strategically position mobile digital signage on sidewalks, lock in place and promote your products, special offers, sale events and loyalty schemes, directly in the eye line of customers.

Why Portable Outdoor Digital Signage Is Effective

Because portable outdoor digital signage can be positioned directly in the line of sight, you can engage customers out on the street as they approach your store. A portable digital signage display positioned outdoors enables you to engage customers from a greater distance and from one or two directions.

As a result, portable pavement digital signage gives your store an effective, outdoor advertising strategy that works:

· Quickly and directly target customers on the street

· Capture customer attention before they pass your store

· Raise the ratio of people engaging with your advertising

· Increase your store’s footfall

The Versatility Of Mobile Outdoor Digital Signage

Armagard outdoor displays

Portable outdoor digital signage gives retail stores a versatile advertising solution.

You can relocate portable digital signage to attract customers at different times of day to further increase your footfall.

For example, if there’s an office within walking distance of your food store, position your portable digital signage on the pavement to attract office workers at lunch time. The versatility of mobile outdoor digital displays means that your advertising is not limited to any one location, giving you a strategic advertising advantage.

Double-sided outdoor portable signage further increases the impact of your advertising, capturing attention from two directions simultaneously and attracting a greater number of customers.

Brand Building Benefits

Armagard outdoor display outside of Rewe

Mobile outdoor digital signage will raise brand awareness of your retail store.

Portable digital signage displays used outdoors raise the profile of your store too, improving brand awareness. Positioning outdoor digital signage on the sidewalks all day, every day keeps your shop in the public eye.

Alternative digital signage solutions don’t have quite the same effect.

For example, shop window digital signage, which is outward facing towards the road, only tends to be noticed when a customer passes your shop – by which time, they will most likely have made the decision not to come into your store.

Shop window digital signage is one dimensional, in that it can only face outwards, making it difficult to engage customers unless they are directly facing your store.

That’s not to say that shop window or indoor digital signage does not have a place at your shop… it does. It’s great for engaging customers as they’re entering your store, but it’s not necessarily the signage that’s going to attract them initially.

The strategic advantage of portable outdoor digital signage is that it grabs customer attention before your store even comes into view, serving as the first touch point.

You’re not restricted to advertising from a fixed position, which is a limitation of some outdoor digital signage solutions, such as totem displays and wall mounted screens.

Portable outdoor digital signage allows you to promote your store where footfall is highest at any given time of day.

Practical Benefits Of Portable Outdoor Digital Signage

Portable pavement digital signage does not have to be in a fixed position, which can be a drawback of outdoor totem displays and wall-mounted solutions.

Battery-powered options enable you to advertise outdoors without the need for mains power, giving you even greater flexibility to position your digital signage anywhere.

A portable external digital display is a ready-made, low maintenance solution that is easy to power up and use, attracting a steady flow of customers on a daily basis.

Portable outdoor digital signage gives you complete flexibility on the technology you use, available with a media player or the option to use your own.

Portable Outdoor Digital Signage An Advertising Asset For Retail Stores

Easy to wheel out at opening time and wheel in at closing time, portable outdoor digital signage is a quick, convenient and effective solution for your store.

There’s nothing more effective than mobile pavement digital signage for attracting customers because it strategically engages customers head on, putting your store on their radar as they walk down the street.

Portable Outdoor Digital Signage Specs

The units pictured in this post measure 1306mm(H), 706mm(W) and 570mm(D). Two 43”, high bright screens can be installed and the solution is fitted with a durable, rechargeable battery. The solution is IP56 (NEMA 4/4X) industry rated. The product is available with the option of a media player.

This post brought to you by Daniel Waldron of Armagard.  Coffman Media, a Dublin-based digital signage integrator, can assist with providing you with the outdoor digital signage and connect it with a media player and content management system that benefits you.  Reach out to for more information.

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Get in touch with our team so we can chat about your vision and what kind of digital signage would be best for your business to attract more customers and keep them engaged.