Industry Insights

How to Choose the Right Digital Signage for Your Business

October 19, 2022
4 minute read
Industry Insights

According to scientific studies, people process visual content 60,000 faster than text. Multimedia channels are an excellent way to convey information graphically and boost your business. Digital signage is a great choice for those looking to stand out.

Here, we're going to talk about how to choose the best digital signage for your business. Read on for some benefits, use cases, and more.

The Basics of Digital Signage Displays

A digital signage display uses a screen to showcase information in a multimedia format. This screen is distinct from other signage because it conveys ever-changing real-time information.

There are four basic types of digital signage:

  1. Advertising digital signage, which shows advertisements with striking high-definition LED imagery
  2. Dynamic digital signage, which shows data on a pre-defined schedule that experts established prior to showcasing the information
  3. Automated digital signage, which displays data in real-time and automatically updates to show any new relevant information as time passes
  4. Interactive digital signage (also known as interactive terminals), which people can engage with and manipulate via a touch screen

The information on digital commercial signage can come in many formats. Colored text is common, as are highly readable charts and graphs. Those who want to add an extra layer of visual appeal can also use images on these signs.

Digital Signs: Common Use Cases

The first step toward choosing your business's digital signs is to determine which of these types best fits your needs. In order to do that, it's critical to assess use cases. These signs are used in several markets including automotive, grocery, restaurant, cannabis, healthcare, retail, corporate, education, and public venue industries.

Advertising Signage

Regardless of what industry you're in, advertising digital signage is essential. These displays are often put on large advertisement panels near highways to boost your visibility with local audiences. They also can be mounted in subway stations, on train walls, or on the sides of buildings.

Dynamic Signage

Dynamic digital signage is ideal for those operating on a schedule that does not need automated real-time adjustment. Timetables for business meetings are a great choice because you can create a digital agenda. Dynamic signage is also great for retail, healthcare, and fast food sectors that want to display a list of products, services, or menu items.

Automated Signage

Automated digital signage is primarily beneficial in the real estate and transportation industries. It can display properties for sale or rent and update constantly to reflect recent price changes or sales. It also is ideal for displaying train or airline schedules that are constantly adding in delays, gate changes, and more.

Interactive Signage

Interactive digital signage is great for ATMs and Smart Kiosks. These kiosks may allow you to place orders at fast-food restaurants or navigate a hotel via an interactive map. They also can display events and promotions during business and hobby conventions so that you can click on event names to learn more.

Choosing the Top Digital Signage for Your Needs

In addition to choosing the right type of digital signage, you'll need to consider the size and shape of your sign. Determine how much space you have to post your business sign and make sure that you choose dimensions that fit within those parameters. You want something that takes up the full space while still being visible.

Make sure that you also select something with eco-friendly LED lighting. Over a third of consumers around the world are willing to pay more to go to a more sustainable business.

Check the ins and outs of your signing to make sure that it promotes environmental well-being. Advertise the fact that it does.

You also will want to look into the brightness of your sign in relation to its placement. You'll need something brighter if you want visibility in a room with a lot of sun.

Storefronts generally require extremely bright lights, as do office buildings with a lot of windows. However, you can cut costs in train or subway stations by buying a dimmer digital sign.

Finally, you need to consider the durability and price of the sign that you're ordering. Make sure that you're getting a good value. You also may want to check the warranty to ensure that your signage will be protected.

When you work with Coffman Media, you'll be able to customize your sign and choose from a plethora of different options. Our team is willing to work with you to create something that fits perfectly within your space.

What Are the Benefits of Digital Business Signs?

Beyond visual appeal and the opportunity for interactive content, digital signs offer a lot of flexibility. You can schedule content and media of multiple types to display on the screen. This lets you adapt to changing markets, convey shifting information, and make updates over time.

You don't need to buy an entirely new sign when things around your business change. Digital signage is a great investment that saves money and effort in the long run.

Digital signs also create a modern look for your space. Your business or advertisement will look cutting-edge and paint you as a professional. You'll convey authority and position yourself as a leader in your industry.

Get Started With Digital Signage Advertising

While traditional signs are capable of conveying your business message to employees and clients, they're quickly becoming outdated. Digital signage can convey information in a more appealing way so that you can better engage viewers.

Coffman Media is an industry leader in the digital signage sector that's dedicated to serving you. We offer custom signage projects in a plethora of industries including healthcare, education, and corporate business. Contact us to ask about your specific project and the ways that we can best help you.

Ready to Get Started with Digital Signage?

Get in touch with our team so we can chat about your vision and what kind of digital signage would be best for your business to attract more customers and keep them engaged.