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  • Nikki Ault

The Value of Using Projectors For Digital Signage


As a digital signage integrator we often see the age old debate, Display vs. Projector.


Honestly, they both have their place and it doesn't necessarily have to be a competition.


When you are deciding which direction to take for your digital signage needs, be sure you take into account these three things: Goals, Budget, and Content.


Knowing where you stand with these three elements will help you determine if your best use is for projectors or displays. Primarily, as you figure that out, we wanted to discuss the value of using projectors for larger scaled projects.


Check out the following eight benefits that projectors can provide to your digital signage solution.


Shear Size: When talking large scale projects, video walls are sometimes the first thought. Don't be quick to discount projectors as they can often exceed the size you need and not give up quality of imaging and brightness.


Projectors have come a long way in the last few years and can take on the larger aspects you may be looking for.


No Bezel: Speaking of size, using projectors can allow you to achieve the larger wall you want to cover without putting multiple screens together and having to have a bezel showing among your content. Although bezels can be quite small and thin now, using a projector eliminates them altogether.


Eliminates Weight Issue: Not just speaking size as in length and width, but also in weight. Displays and their mounts can create a lot of extra weight for a wall to bear. If the wall you want to utilize can't support that weight, a projector can be your solution.


Typically weighing approximately the size of one LCD screen, a projector can be mounted pretty easily and not create the weight issue that multiple LCD screens create.


Wiring Necessities: The use of a projector also reduces the need for electricity and networking wiring and plug-ins.


In a multiple display video wall, all displays require electricity and network connection. Finding a place to do this or creating this ideal set up can add up in your budget.


Using a projector often only will require the one plug in for electricity.


Laser Technology: As mentioned earlier, projectors have come a long way from a technology standpoint. Most projectors use a laser now instead of a bulb expanding their use up to 20,000 hours instead of a bulb's maximum around 5,000. This equates to a low to no maintenance for the life of the laser.


Brightness, Color, Quality: Laser technology also means a brighter output at a lower cost. Large scale projects can now be used at a budget friendly price point without sacrificing brightness or color and image quality.


Energy Efficient: Energy efficiency becomes another added benefit to using a laser projector. There is not the same amount of heat generated, nor are you having to plug in every display as you would for a multiple screen video wall.


Less energy equals more savings.


Project Mapping: Unlike LCD screens that can only display images on their screens, projectors can be used on any surface. Glass, floors, walls, wood, tabletops, curved buildings, mannequins, etc. As relayed above, brightness, color and quality are not sacrificed even when projecting on these surfaces.


Project mapping is exactly this, using a projector on any surface to create a display for video projection. It has even come as far as creating holographic or 3-D images using projection mapping. One really simple yet mesmerizing use of project mapping is done by none other than Disney. Credit: Inside the Magic.


As you can see, projectors can take your digital signage ideals and run with them. There are definitely pros and cons to both projectors and displays.


Your best bet is to work with an experienced, white-glove integrator, such as Coffman Media, that can take the time to find out your needs, assess your goals, and give you the system that will accomplish these within your budget.

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