• Nikki Ault

The 5 Ws of Digital Signage For Multiple Locations

Updated: Apr 9, 2019

You are introduced to the 5 W's early in elementary school. Every story read or written in school, you are asked to identify the who, what, where, when, and why.

By breaking down the story and answering those questions, it gives you a more comprehensive understanding of the full picture.

Digital signage is a technology used to display content such as text, graphics, videos, etc. in a fresh, exciting, effective way, to your intended audience.

Gaining a comprehensive understanding for using digital signage across multiple locations can be a game changer for your organization.

Let's use the 5 W's to break it down.

Who Can Benefit From Digital Signage Across Multiple Locations?

Restaurants: Maybe you are a franchise, or a "chain" type of restaurant. Are your marketing options limited? Do you spend a lot of time and money shipping out posters/flyers/brochures/menus/etc.? Maybe a specific menu item works well in one region but not another.

Corporations: Do you need to get new processes or procedures out to multiple locations? Do you need to connect departments but also provide department related material? Do you have franchisees that need to have specific information from corporate headquarters (franchisors)?

Education: Do you have campus safety issues to report? Do you have department wide information that needs to reach only those affected? Are there campus wide activities happening you want everyone to know about?

Retail: Do you have seasonal items that sell better during one timeframe rather than another based upon your location? Can you offer your clients a "location-specific" deal? Do you have a point of sale system that provides a last minute offer to your customer?

Healthcare: Within a hospital or healthcare facility are many different departments. Even if it may be the same facility, you may need multiple displays that offer different information based upon the type of patient being seen. Are you the type of facility that depends on advertising and pharmaceutical marketing?

Digital signage can solve all of these issues with the benefits listed below.

What Are The Benefits of Digital Signage for Organizations with Multiple Locations?

Scalable: Digital signage is one of the most scalable forms of marketing for an organization, especially one with multiple locations. You have the option of starting with just one screen and rolling out displays across locations as you see fit. You can also add other forms of digital signage besides the traditional display, such as wayfinding solutions, touchscreens and kiosks.

Affordable: A digital signage solution is more affordable than you think. Consider what you are spending in rolling out corporate wide promotions and keeping all of your staff apprised of everything going on in your company - including report generation - as well as, marketing and advertising to your customers.

It is much more affordable to update content on a screen as often as you need to (and even have the ability to automate such updating), rather than having materials reprinted. Find out more here about just how affordable digital signage can be.

Branding: Having displays across multiple locations can help you maintain brand standards. Whether it be adding your logo to the layout, keeping brand colors across the content displayed, or filtering out photos/videos to meet your branding needs, digital signage can uphold your branding.

Communication: From HR issues, updates to procedures and processes, company oriented events, training, and environmental health and safety protocols, these can all be communicated effectively through a digital signage system.

Relying on email, in a world of unread emails, should not be a "thing." Get your message heard and seen.

Consistency: Conveying your message through a digital signage system across multiple locations allows all locations to remain on the same page with information. No one is behind, nothing is forgotten, and your audience knows what to expect from your company from one location to another.

You can read about the other benefits of digital signage in our blog here.

Where Should Content Be Controlled When Deploying To Multiple Locations?

There are a couple options when it comes to content management for your digital signage system when using across multiple locations. You can keep all control of content deployment at a central location or within one department.

You also have the option of creating additional users that can create and deploy content specific to each display, or location. This allows you to provide Regional or product related content that you may not wan on all displays.

Another option is having a digital signage integrator control your content playlists. It takes the work out of it altogether for you and puts it in the hands of a subject matter expert.

When? Now.

So when is a good time to think about implementing a digital signage system for your organization? According to a February 2017 Marketsandmarkets.com study, the display market is expected to reach $169 billion by 2022. With this growing trend, it is safe to say that digital signage is a technology that companies are choosing for good reason.

One other statistic shows that by 2020, 60+% of all companies will adopt some form of digital signage within their organization. Don't be late to the party.

Why Use An Integrator, Like Coffman Media, For This Project?

A multi-site digital signage project can seem like a daunting task. Coffman Media is with you every step of the way, from conception to completion, and providing support throughout the life of your solution.

Coffman Media will conduct your site analysis/surveys; ensure your wired or wireless network can withstand the type, and amount of content, you wish to use; walk you through a proof of concept, when needed; offer remote support, and more.

If you are interested in a free consultation to discover your options for a digital signage system, click here.

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