• Nikki Ault

If You Give A Company A Digital Signage System

There is a picture book written by Laura Numeroff and illustrated by Felicia Bond called "If You Give A Mouse A Cookie."

This story runs through the events of a mouse, that if given a cookie, then he will want milk, which leads him to a whole slew of things he will need to accomplish before leading back to asking for a cookie again.

This cute story demonstrates a great cause and effect relationship.

Companies that purchase digital signage, often follow this same circular story of a cause and effect relationship. If the story were written about digital signage, it might look a little something like this:

If you give a company a digital signage system

they'll probably ask for content management software.

When it's installed, they will probably ask for training.

Then they will want to try their hand at creating content. They may even create more content than they need.

When they are done, they will probably need a break. You will have to fix up a break room with a snack machine and a coffee.

They will go in, make themselves comfortable, and catch up on their industry news. Then they will probably realize that they need to update their content again.

So they will update content and then they have to schedule and implement again.

When they enter the software they realize they forgot how to use it because it's been awhile.

They get confused.

When they get confused they ask for more training. They receive their training again and then back to implement content. But then they run out of time.

And chances are if you run out of time, you find yourself just a company with a digital signage system

and you need help.

This is the type of scenario we are seeing more often than not. Well, guess what? We can help.

How Can We Help?

There are multiple reasons that you aren't getting the most out of your digital signage system. We are going to address the top three main reasons that this is happening.

Not trained on software: When you choose a digital signage system, you have chosen a software that houses and runs your content, your content management system (CMS). The CMS is there to get the right content to the right screen at the right time.

Most software options offer training so that you completely understand the process and how to use their particular software, and typically it is free. You need this training so that you know how to implement your content and get the most out of your digital signage system.

If you do not receive training, or do not get an opportunity to become an expert in the CMS, it can be easily forgettable. Even if you do receive this training, if you aren't updating as frequently as you thought, if can be easily forgettable. This leads us to the next reason.

Not enough time in software: If you are scheduling and implementing content less frequently than you thought, or not at all, then you are just not in the software enough to remember it. Most content management systems are housed "in the cloud" and are updated often. So if you are not in the software enough, the updates can throw you for a loop too.

Your daily or weekly duties may be pulling you from the digital signage software capable of making your business thrive. These duties take you away from the offered trainings and the time available to pursue the software that allows you to post your new and updated playlists. This becomes not just enough time in the software, but flat out just not enough time.

Not enough time: The number one reason that companies are underutilizing their digital signage systems is because they just don't have time. Content is one thing, but arranging and implementing, and scheduling and showcasing that content can be a hassle when you have twenty other items on your "to-do" list.

In the U.S., 85.8 percent of males and 66.5 percent of females work more than 40 hours per week. If we are already overworked, where is the time for content scheduling?

If you have the content, we can implement for you. Using an integrator, such as Coffman Media, allows your content to stay fresh and provides you with real time updates, all while you handle your own to-do lists.

What's Coffman Media's Solution?

Coffman Media is a leading digital signage solutions provider and the only partner you will need before, during, and after your digital signage project. Coffman Media is committed to helping you maximize and get the most out of your digital signage system, including content management.

This means that if you provide the content, Coffman will handle the rest. They will ensure the right content hits the right screen at the right time (just like that CMS we talked about earlier).

So why Coffman Media?

Subject Matter Experts: The Coffman Media team has over 30 years collectively of experience in the industry. They offer expert advice when you need assistance with ongoing, multi-technology efforts or when your existing signage just isn't meeting your needs.

Certified: Coffman Media holds the certification as a Digital Signage Certified Expert. They are also a certified Signagelive Reseller Partner. This means that they have been specifically trained on the Signagelive software.

Saves You Time: Coffman Media saves you time by making content management easier. As mentioned, if you provide the content, they can take care of the rest. Let your time be spent on the things you need to focus on, and let the experts handle your digital signage content management.

If you have questions or need help with your digital signage content management, Coffman Media will provide you with a free consultation to assess where they can assist.

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