• Nikki Ault

Digital Signage Can Be Art

"While Neo-Plasticism now has its own intrinsic value, as painting and sculpture, it may be considered as a preparation for a future architecture." - Piet Mondrian

Who is Piet Mondrian? What is Neo-Plasticism? And what do either have to do with digital signage?

The connection will be made, but let's start with the background.

Who Is Piet Mondrian and What Is Neo-Plasticism?

Piet Mondrian, born in the Netherlands in 1872, was a Dutch painter of abstract art. His paintings over the years transformed from a degree of abstraction with vivid colors to fully abstract grid based paintings that contained straight thick black lines that created squares and rectangles and the use of only primary colors, red, black, blue, yellow, and white.

These types of paintings became known as Mondrianesque art, or a movement he coined "Neo-Plasticism."

Mondrianesque art is characterized by:

· using only geometric shapes and ignoring form and color

· no curves, circles, or diagonals, must be horizontal and vertical lines only

· there should be no symmetry, striving for asymmetry is key

· bold primary colors should be used.

The theory or meaning behind the art is one of "new art." A quick premise being that plasticity is the condition of stuff that can be formed into other stuff. Painting was referred to as plasticity in the late 1800s. By calling it Neo-Plasticism, that was Mondrian's rejection of plasticity, it should be "new art."

He believed by creating a pure art form, the harmony of this simplified art would help stir up harmony in a chaotic and impure world.

It was revolutionary and has been an influence in a lot of architecture and design as the years have passed. It is even said to be the precursor to minimalism.

The Connection Between Neo-Plasticism and Digital Signage

Theartstory.org mentions, "Embracing the elemental forms of composition and the merging of painting and architecture, Neo-Plasticism strove to transform society by changing the way people saw and experienced their environment."

That is what digital signage does for you. The goal of digital signage is to convey your message to your audience. But digital signage is a different way of sharing messages than what society has been used to.

52% of people aged 12 and older can recall seeing a digital message in the last week.

Posters, signs, flyers, brochures, ever changing updates, emails, billboards, marketing dollars spent. All of these things are how society is used to getting information, organized chaos.

Digital signage can eliminate this chaos and take your messages to its purest form.

· Include videos directly from your organization's leaders, so people get information straight from the source.

· Establish procedures and processes and post them for everyone to get them at the same time.

· Provide real time data and key performance indicators for employee motivation and recognition.

· Update products, services, sales immediately.

Digital signgage can be your "new art."

The Ultimate Connection

Coffman Media, a digital signage solutions integrator based in Dublin, OH, made the ultimate connection between digital signage and Mondrian's Neo-Plasticism.

The Greater Columbus Convention Center located in downtown Columbus completed a $140 million dollar expansion and renovation project. Included in this project was a multi-display wall inspired by the Mondrianesque art form.

Boasting 6 displays, bold primary colors, and displayed with no symmetry, it is an art form in itself.

Coffman Media offers free consultations if you would like to turn your digital signage display into a work of art.

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