Connecting A Quarantined World And Beyond
Ever feel like you are living in a movie scene? Like one where everything that can go wrong, does go wrong, and you are at your wit's end trying to figure out how to fix it all.
I picture Chris Farley in Tommy Boy with his hair sticking straight up as he's come to the realization that it's all falling apart.
CREDITS: TM & © Paramount (1995)
Cast: Addison Bell, Chris Farley, David Spade
Director: Peter Segal Producers: Lorne Michaels, Barnaby Thompson, Robert K. Weiss, Michael Ewing
Screenwriters: Bonnie Turner, Terry Turner
I bet you've never felt more like a main character in that kind of movie than you do right now, amidst the 2020 COVID-19 pandemic.
Everything as we knew it to be; businesses, schools, shopping, socializing, all of it is in a state of "new normal." But that new normal is entirely unknown.
Sure, people have been working from home for a long time, and doing so successfully. However the direct impact of having so many people working from home is drastically and rapidly changing how business is done. The squeaky wheel, or disconnect, has perhaps been exposed and a shift has to be made.
This is also true for digital signage. There is a new way to get, and stay, connected through digital signage.
What Is Digital Signage As We Know It?
Digital signage is made up of a single display (or displays if using for a video wall) that runs content of your choice through a content management software (CMS) from a premise-based or cloud-based media player.
Digital signage works in any industry as you see fit, but is well-known and recognized for providing the following uses in those industries as well.
Retail - Advertising and upselling, introducing or showcasing products or services, social media influencing and sharing, customizable shopping experiences, and integration with POS systems for inventory tracking.
Quick Service Restaurants - digital menu boards provide upselling opportunities, highlight specials, share videos that entice the senses, integrate with POS systems to encourage sales or eliminate options that may be sold out, and real-time updates.
Healthcare - Wayfinding/directional, waiting rooms for entertainment and information, emergency and safety messages, patient care updates, internal communication, and services offered.
Education - Upcoming events, pending deadlines, feature departments/staff/students, emergency and safety messages, real-time updates, and apps and widget integration.
Corporate - Data and KPI (key performance indicators) integration, HR updates and policies, welcome guests, upcoming events or important dates/deadlines, acknowledge top performers, video walls, consistent branding, wayfinding, and conference and meeting room integration.
Large Venue/Sports Arenas - video walls, wayfinding, art displays, concession menu boards, upcoming events, videos, live feeds, advertising/sponsors, branding, flight updates, weather/sports/news feeds, and social media sharing.
The "New Normal"
What do you notice about these places? They are almost all closed or are limiting access inside. People are physically not there to see these digital signs or the content displayed on them while we are under shelter in place orders.
Does this mean digital signage is instantly dead?
Not at all! Eventually, we will be allowed back in these environments for one, but for now, while we are quarantined, how can we still reap the benefits of digital signage?
What Are We Shifting To?
You will be pleasantly surprised with the latest option Signagelive is introducing and how it could just be a stepping stone for future digital signage use cases.
Our partners at Signagelive, a cloud-based digital signage software and services company, have created a a new player (Broadcast Player) that allows the publishing of digital signage content to single web URL. The resulting URL can then be shared with any number of people for them to view in their browser, regardless of the device they are using.
It is basically a one-to-many concept.
And it is FREE until June 30th, 2020!
What Is A Broadcast Channel License?
The broadcast channel license is a single URL that can deliver information from one to many endpoints by simply plugging it into any browser or it can be embedded in any webpage or Microsoft Sharepoint portal.
You can access it when you want, as often as you want, from anywhere you want, and it can even be saved as a bookmarked page.
We have said before that content is king, and the CMS is the meat and potatoes serving that king. The shift takes place because it is no longer about the display itself for some, but the information that needs given.
As a digital signage integrator at Coffman Media, we take great pride in helping you accomplish three main goals with using Signagelive's broadcast channel license.
Create Team Continuity
Relevant Data Sharing
Who Can Use It?
Anyone that has a message to deliver to an audience can have a channel. Channels can be created at a 30,000ft view level down to in-the-weeds level.
For example, maybe a school district decides to create a channel that is accessible to all within the district.
Then another channel is created for just elementary schools. Then another channel for an individual school itself. Then another channel for only students and another for teachers.
You get the picture.
The industries that usually utilize digital signage can benefit from this channel by allowing their audience to see their channel. Retailers, Quick-Service Restaurants, Healthcare Facilities, Education (such as schools and universities), Corporate, and Large Venues/Sports Arenas, can all utilize the broadcast channel license to share their message.
Even industries that don't typically use digital signage because they may not have a brick and mortar place to do so or customers that "come in," can benefit from the broadcast channel license.
Cities can utilize to update the community with the most recent news about COVID-19 and any and all regulations and recommendations that they should be following.
Real Estate Professionals can create and share channels within different communities or neighborhoods that have homes listed for sale.
Companies can create internal channels for internal communications as well as external channels for internal separate departments, clients, customers, and/or vendors.
Churches can create channels for the church as a whole or separate channels for members, visitors, kids, small groups, mission teams, leaders, etc.
It is a virtual digital signage and is viewed straight on your browser. There is no purchase required, no existing network needed, and no contracts. Just free, free, free, until June 30th, 2020.
What information is displayed?
This one is easy, whatever content that you want it to display. Think of it as a bulletin board of all the information that your audience needs to see.
The broadcast channel license allows you to do everything that a traditional Signagelive license does. You can utilize zone layouts, use RSS feeds to share news, sports, and weather updates in real-time, and incorporate apps and widgets to get your message across.
Digital signage allows you to create branding consistency, share the data and information that actually is pertinent to your channel viewers, influence buying decisions, provide safety and emergency notifications, get interactive with social sharing and user generated content, announce exciting new development/changes, share personal stories, and connect those people watching.
As Coffman Media's motto claims, we help you inspire, influence and connect your audience through digital signage. We will continue to do so, but have switched up the final destination. The message will come straight to you through the broadcast channel and meet you where you are instead of a physical display on a wall somewhere that you have to find.
To learn more about the broadcast channel license or find out how it might work for you, your company, your city, your school, your church, your group, or anything else you can think of, contact firstname.lastname@example.org.