• Nikki Ault

Charging More Than Cars With The EV55 Tower

The best thing about digital signage is how dynamic it is. It can literally be used anywhere.

It can open up the opportunities to market and advertise in the same real estate that an item may already be taking up, such as ATM toppers, retail displays, and now vehicle charging kiosks.

You heard that right, you can now offer a smart electric car charging kiosk that also can charge up your business with a digital signage element.

Why does this matter?

Not only is the DOOH advertising market expected to grow at a compound annual growth rate of 11% from 2019 to 2024 according to a report by ResearchAndMarkets, but also, the electric vehicle market size is expecting growth at a CAGR of 22.3% from 2018 to 2025, according to Allied Market Research.

That makes two increasing markets, why not have them work together? As the market grows, the current infrastructure will not be able to keep up with the demand. This is where digital signage and the EV55 comes in.

The 55" EV Tower uses a Pro 40a, 10kw charger. It is constructed of high impact steel and you can change the color of the kiosk by painting it whatever your heart desires (think branding here), using decals or kiosk wraps as well.

The tower supports the Samsung 55" OHF display which is meant for outdoors to withstand weather and extreme conditions so that it will last many years.

The Samsung 55" OHF is also a version of their system on chip displays which allow you to utilize software and content management solutions, such as Signagelive.

The technology also consists of an App that will measure power and voltage to track a car's start and end time for charging. Between the App and Signagelive's CMS, the possibilities are endless for the content you wish to display on the screens.

Who is best suited to carry the EV55?

The list is quite possibly endless when it comes to who can utilize the tower, but some of the primary users would be:

  • Quick Service Restaurants

  • Retail Locations (strip malls, large malls, single standing stores, etc.)

  • Theaters

  • Grocery Stores

  • Hotels

  • Casinos

  • Privately Owned Parking Lots/Garages

  • Hospitals/Large Medical Offices/Surgery Centers

Enticing your customers to your business or locations by enabling them to charge their electric vehicle, will put you on the path to charging up your business as well.

Selling advertisements, showcasing sale items, up-selling menu options, providing traffic conditions in the surrounding areas, contributing informational facts, giving wait times; all of these things provide value to your customer and will boost your business.

Finding solutions to help get your message out is our focus at Coffman Media. We like to utilize digital signage in the most unheard of ways to help you inspire, influence, and connect your audience to you.

If you are already providing a smart electric car charging kiosk, let's chat about how we can have that tower work for you as well.

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